Privacy policy

Last Updated: 25 March 2026

This Privacy Policy explains how Veloire ("we", "us", "our") collects, uses, and protects your personal information when you visit veloirelondon.com, make a purchase, or otherwise interact with our services (the "Services").

This policy applies to all customers in the United Kingdom, United States, and France.

We operate this store using Shopify as our e-commerce platform and hosting provider.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Data Controller

Veloire, Sole Proprietorship, registered under number 76780139 and trading as Veloire, is the controller of your personal data. Shopify acts as our data processor.

1. Information We Collect

A. Information you provide directly

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely — we do not store full card numbers)
  • Order details (purchases, returns, inquiries)

B. Information collected automatically

Through cookies and analytics tools we collect:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent on the site
  • Cart actions (e.g., items added or removed, abandoned carts)

C. Information from third parties

We may receive limited data from:

  • Payment providers
  • Shopify
  • Advertising and marketing partners (Google Ads, Meta)

We do not buy or sell personal data.

2. Legal Basis & How We Use Your Information

We process personal data under the UK GDPR on the following legal bases:

Contract necessity — to process and deliver your orders Legitimate interests — to improve our Services, prevent fraud, and perform basic analytics Consent — for email marketing and non-essential cookies where required Legal obligations — to comply with tax, accounting, and consumer protection law

We use your information to:

A. Process your orders

  • Create and manage your customer account
  • Process payments
  • Fulfil and deliver orders
  • Provide order updates and tracking
  • Handle returns and exchanges

B. Provide customer support

  • Respond to questions and complaints
  • Resolve delivery and product issues

C. Improve and personalise our Services

  • Analyse website performance and usage
  • Improve navigation and product offering
  • Show content that may be relevant to you

D. Marketing and advertising (where legally permitted)

  • Send promotional emails or newsletters (with your consent where required)
  • Show personalised or general ads on and off our site

You can unsubscribe from marketing at any time by using the link in our emails or by contacting us. We may create customer segments or profiles based on your browsing and purchase activity to show more relevant offers. You may object to profiling by contacting us at support@veloirelondon.com.

E. Security and fraud prevention

  • Protect your account
  • Detect and prevent fraudulent activity
  • Ensure safe payment processing

F. Legal compliance

  • Meet tax, accounting, and regulatory requirements
  • Respond to lawful requests from authorities

3. How We Share Your Information

We share personal data only when necessary:

A. Shopify Shopify hosts our online store and processes data to operate checkout, payments, analytics, and fraud detection.

B. Service providers

We may share limited data with:

  • Payment processors
  • Shipping and logistics partners
  • IT and analytics providers
  • Email and marketing platforms

All service providers are bound by confidentiality and data processing agreements.

C. Marketing partners

We may share hashed or pseudonymised identifiers with advertising partners (Google Ads, Meta) so they can show relevant ads in line with their own privacy policies.

D. Legal reasons

We may disclose information if required by law or to protect our rights, property, or safety. We do not sell your personal data.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential site functions (checkout, account login)
  • Remember your preferences
  • Analyse site usage and performance
  • Support advertising and remarketing (with consent where required)

You can manage cookies in your browser settings or via our cookie banner when you first visit veloirelondon.com. Blocking some cookies may affect how the site functions.

5. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal data. However, no method of transmission or storage is completely secure.

Personal data may be stored:

  • On secure servers in the UK and/or European Economic Area (EEA)
  • By Shopify, which may process and store data in Canada, the United States, and other regions in line with its Data Processing Addendum and Standard Contractual Clauses

We retain personal data only as long as necessary for the purposes described in this Policy or as required by law.

6. International Data Transfers

Some service providers (including Shopify and advertising partners) may process data outside your country of residence. Where data is transferred internationally, we rely on:

  • UK Standard Contractual Clauses (SCCs)
  • EU Standard Contractual Clauses for French customers
  • Adequacy decisions
  • Other recognised safeguards under applicable law

7. Your Rights

Depending on your country of residence, you have the following rights:

UK customers (UK GDPR):

  • Access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent
  • Lodge a complaint with the UK Information Commissioner's Office (ICO)

France customers (RGPD):

  • Access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent
  • Lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL)

US customers:

  • Depending on your state, you may have rights to access, delete, or opt out of the sale of your personal data
  • We do not sell personal data to third parties
  • California residents may have additional rights under the CCPA

To exercise any of your rights, contact us at support@veloirelondon.com. We may ask you to verify your identity.

8. Children's Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices. Please review their privacy policies before providing any data.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top shows the latest version. Where required by law, we will notify you of significant changes.

11. Contact

Customer Service Hours: Monday to Friday 9:00 AM to 6:00 PM GMT

Saturday to Sunday 10:00 AM to 4:00 PM GMT

Email: support@veloirelondon.com

Phone: +447988522995

Support is provided from the Netherlands with dedicated English language support for UK customers. We aim to respond within 24 hours on business days.